19 Crimes is a wine brand that targets a specific emerging market within the industry, which is young men aged 18-34.
The campaign involved a competition where customers had the chance to win a cash prize by finding a lucky cork in their wine bottle.
To ensure the campaign visuals were unique and aligned with the brand’s identity, the creative deviated from the existing BVI. This approach allowed for a fresh perspective and enabled the creative to flex across multiple touchpoints, including OOH and digital.
