I am hugely proud of everything I achieved during my time as creative lead at Bulldog, nothing more so than Walks of Life.
The concept was borne in my early days within my role, yet we waited until the brand was more established to launch its first national campaign.
The idea that Bulldog is by your side, no matter the occasion, was conveyed by identifying four familiar situations men may find themselves in. From here the shoot was planned and executed and media space was acquired nationwide across print and OOH.
