In response to the relaxation of Covid regulations, Bacardí sought to boost sales of Grey Goose vodka. To achieve this, they launched Goose to Go, a solution that allowed bars and pubs to serve fresh, canned cocktails for customers to enjoy at home or in the park. Along with the cocktails, customers also received a goody bag containing recipe cards and branded items.
Pop-up bars across London also offered these cocktails and items for purchase. With Goose to Go, Bacardí provided a reactive and innovative solution to adapt to the changing environment and meet customer demand.
