Eristoff vodka is a renowned brand popular among young Europeans who enjoy the party scene and have a passion for music and nightlife.
The campaign saw the launch of a limited edition bottle with a unique scan to play mechanic that gave players a chance to win full DJ equipment and hosted parties by Boiler Room in their own homes. This mechanic was transformed into an app called Drop the Beat, which was simple yet highly addictive.
Its popularity was immense, accounting for 23% of all traffic for Bacardí’s promotional engagement for the year.
