Palette Drinks is a non-alcoholic spirit brand that belongs to the Bacardí portfolio. Although it has not been launched in the UK yet, the social media guidelines have already been supplied, which include a series of stunning assets. Upon seeing these visuals, I was inspired and immediately reminded of the work of surrealist graphic designer, Storm Thorgerson.
The copy and strategy were carefully developed in conjunction with the visuals to ensure that Palette Drinks stands out in the mindful drinking sector. This unique approach was then expanded across various traditional mediums, including out-of-home advertising, event activation, and a photo-sharing app.
