Coca-Cola Energy’s promotional campaign, Bring Your Beat, featured brand ambassador DJ Snake and targeted a younger audience aged 16-25.
The campaign offered exclusive music prizes, track access and gig tickets. The creative utilised billboards and fly-posters, as well as innovative ideas like an online music player, limited edition cans, and a kinetic dance floor event space to create buzz.
The campaign’s partnership with DJ Snake helped them connect with their target audience and reinforce their brand values of fun, excitement, and energy.
