Gong POPS is a Turkish snack brand owned by Eti that’s expanding into the UK market.
POPS are a popular snack across mainland Europe, often consumed in large quantities by 16-24 year olds. However, in the UK, popped snacks are seen as a healthier snack option and have gained a loyal following among 25-35 year olds.
The objective of the project was to identify specific consumption occasions, refine on-pack language, and redesign the packaging to differentiate the product within an already established snack category.
